10
Connectors: integrations and webhooks
Connect 2way with your shop, CRM or loyalty system so data flows both ways without manual work.
Integrations
Integrations let 2way ask your system for something at the moment of a sign-up:
Retrieve a Coupon
Get a fresh discount code from your shop instead of a pre-loaded pool.
Check Contact Existence
Ask your CRM whether the person is already a customer.
Your IT team sets the address, method, key and the fields to read; Request preview shows exactly what 2way will send.
Webhooks
Webhooks send events from 2way to your systems as they happen. Typical uses: add a new subscriber to the CRM, mark an opt-out, log incoming replies or delivery statuses.
| Event | Sent when |
|---|---|
| New newsletter lead | Someone signs up through a form. |
| Keyword | Someone signs up by texting a keyword. |
| Newsletter unsubscribe | A contact opts out. |
| Incoming message / Outgoing message | A message is received or sent. |
| Message status | A delivery status changes. |
| CDR | A billing record of a message is created. |
- Add endpoint: the address of your system, the event and the on/off switch.
- Each request is signed so your system can check it came from 2way; failed deliveries are retried automatically.
- The endpoint page shows deliveries of the last 7 days, lets you Send test event and resend failed ones.